McGuire rubbishes suggestions Swan didn't get club support.
COLLINGWOOD president Eddie McGuire has questioned The Footy Show's chequebook journalism in the wake of last night's Dane Swan interview on the Footy Show.
McGuire said he didn't watch the interview but was incensed that Swan's manager Liam Pickering and Channel 9 hadn't contacted him or the club before it was recorded.
McGuire also voiced concern at reports Swan had been paid to give the interview.
"If you're going to start paying $25,000, which is apparently what I'm hearing for an interview," he said
"Just as I'd like to know whether they paid Cloke last year and Leon Davis last year to come in and try to say some things that muddied the water at Collingwood, and even more importantly, whether they paid Mick Malthouse when he did that story that blew the club up in its quest for a premiership.
Swan denies he, or anyone at Collingwood, has drug problem.
Collingwood yesterday slapped Swan with a fine in a fresh sign of tension between the Magpies and their most decorated current player.
Swan was summoned to a meeting with officials yesterday afternoon where he was told he would be sanctioned for taking part in a pre-recorded interview on Channel 9 that had not been authorised by the club's administration.
Under AFL rules, clubs cannot fine players more than $5000. It is believed Swan's fine is less than the maximum amount.
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But McGuire said he expected that ceiling to be lifted as a way of discouraging players from going outside the usual channels for arranging interviews.
"The fines will go up. This five grand fine for players. The AFL are onto this, it's going to go through the roof because people are snubbing it," he said.
"If I could make it 25 grand, I'd make it 25 grand to make the point"
Dane Swan at Collingwood training today. Picture: Wayne Ludbey
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The former Footy Show host said Collingwood players would be hit hard if they spoke without club authorisation in the future.
"I'll give you the tip now, it won't ever happen at Collingwood again," McGuire said on Triple M this morning.
"Because every player who does not follow protocol at Collingwood, and I would speak for every club now, is going to get blistered and blistered hard.
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"Philosophically, I didn't have an issue about him on The Footy Show. I was quite happy with what Swanny said last night.
"Swanny's pretty much done the right thing, if you like, and all the rest of it, but the protocol has been absolutely jumped over the top of."
Collingwood chief executive Gary Pert refused to comment when contacted yesterday afternoon.
The Magpies confirmed in yesterday's Herald Sun that they only learned of Swan's paid interview with The Footy Show after the deal had been negotiated and the interview had been filmed.
While Pert would not comment yesterday, a day earlier he told this newspaper that the club was "surprised" Swan had taken part in the interview without club permission.
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"Dane's management negotiated and conducted the interview before the club's administration was advised," Pert said on Wednesday.
"While we encourage our players to do media work because our supporters enjoy it, we were surprised with the timing of this interview."
Paid interviews with former coach Mick Malthouse in 2011 and Travis Cloke last year caused serious tensions within the club.
It is understood a number of Swan's teammates expressed frustration at his decision to agree to the interview.
Some believed it was poor timing given the likely subject matter and the fact that the club is only 24 days away from its Round 1 clash with North Melbourne.
The 29-year-old, who has long railed against authority, was suspended by the club for two games last year turning up to training in an unfit state.
Swan, who has won three Copeland Trophies as well as the 2011 Brownlow Medal, has been the subject of much scrutiny in recent years in terms of his off-field behaviour.
In interview aired on Fox Sports last night, Collingwood coach Nathan Buckley conceded Swan has had to change part of his carefree nature to fit in with the club's program.
"Our football program has changed a little bit and our players have to move along with that," Buckley told Fox Sports.
"'Swanny' has come along for the journey, his attitude has been fantastic in what he has given to his teammates, but ultimately the true test is out on the field.
"There has been a lot of focus on 'Swanny' and rightly so when you have that many tatts you are going to get a little bit of attention."
Swan has been rested from tomorrow night's NAB Cup game against Brisbane, along with other stars Scott Pendlebury and Travis Cloke.
- with Glenn McFarlane
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